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I'm Maggie, a digital marketing professional and artist. My passion lies in uncovering and developing intersections between visual design and the written word. My substantial background in both design and copywriting, paired with my commitment to making data-informed creative decisions, allows me to approach marketing content creation from a unique perspective.

In my current position at Cedar Electronics, I create, manage and own email campaigns and flows, maintaining visual and tonal consistency in six Klaviyo units for consumers in the United States, Europe and Canada. I generate and send promotional DTC emails on a weekly basis in US units to a database containing 940k+ profiles, plus promotional emails for international units and supplementary emails for educational and other purposes.

 

I also develop custom flows for all units, facilitate bi-weekly A/B testing, construct relevant lists and segments to more effectively appeal to varying customer types based on age, interests and other demographic information, and analyze campaign and flow email performance on a weekly, monthly and quarterly basis. I generate reports to present to marketing and sales directors, attend recurring meetings and coordinate with other members of the marketing, sales and product teams to ensure the success of overall marketing efforts.

I run a handmade good business and specialize in creating clothing, accessories, and other textile items made from natural materials.

Click Here to Visit My Shop!

This website serves as my portfolio and contact portal. Feel free to take a look around!

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Honors & Awards

2022:

 I was inducted into the Tau Sigma Honor Society.

2016:

I was awarded a scholarship by B'nai B'rith International for writing and illustrating a children's book titled The Girl With the Tail.

2014:

My art was selected to be featured at the “International Day of the Girl: Girls Speak Out” event at the New York City
United Nations Headquarters.

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