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I'm Maggie, a digital marketing professional and artist. My passion lies in uncovering and developing intersections between visual design and the written word. My substantial background in both design and copywriting, paired with my commitment to making data-informed creative decisions, allows me to approach marketing content creation from a unique perspective.

 

In my current position at Reed's Farm, I have spearheaded the redevelopment of Reed’s Farm’s website, improving user experience, accessibility, and online engagement.
I have built a cohesive brand identity, designing property signage, marketing collateral, and digital assets to enhance visibility.
I have managed all aspects of the farm’s online store, including product listings, promotions, and e-commerce strategy.

In this role, I have also develoepd and executed high-impact fundraising and marketing campaigns, including a two-pronged End-of-Year Campaign that raised over $110,000.
I have led email marketing initiatives, leveraging audience segmentation and strategic messaging to drive revenue and engagement.

In addition to these responsibilities, I have created and implemented digital advertising strategies, including Google Ads, to support fundraising and retail efforts.

This position requires me to write a significant amount of copy for brochures, webpages, flipbooks, and other related content

 

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In my recent position at Cedar Electronics, I created, managed and owned email campaigns and flows, maintaining visual and tonal consistency in six Klaviyo units for consumers in the United States, Europe and Canada. I generated and sent promotional DTC emails on a weekly basis in US units to a database containing 940k+ profiles, plus promotional emails for international units and supplementary emails for educational and other purposes.

 

I also developed custom flows for all units, facilitated bi-weekly A/B testing, constructed relevant lists and segments to more effectively appeal to varying customer types based on age, interests and other demographic information, and analyzed campaign and flow email performance on a weekly, monthly and quarterly basis. I generated reports to present to marketing and sales directors, attended recurring meetings and coordinated with other members of the marketing, sales and product teams to ensure the success of overall marketing efforts.

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I run a handmade good business and specialize in creating clothing, accessories, and other textile items made from natural materials.

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Click Here to Visit My Shop!​

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This website serves as my portfolio and contact portal. Feel free to take a look around!

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